Krispy Kreme, Starbucks, Chick-fil-A win with Election Day promotions – NRN w/ Sense360 Data

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Ron Ruggless just wrote a great article in NRN about the freebie promotions many restaurants ran during election day 2016. Using Sense360 data he analyzed the effectiveness of those promotions and overall consumer changes that occurred on Nov 8th. Below is a quick excerpt, but read the whole article here: http://nrn.com/marketing/krispy-kreme-starbucks-chick-fil-win-election-day-promotions • Krispy Kreme, which offered voters a free donut. That provided the Winston-Salem,…

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Game of Chicken – Uncovering The Patterns In The Chicken QSR Category

By | QSR, Study | No Comments

Chicken QSRs Across the Country There’s a great game of chicken raging in the quick-serve restaurant market right now.  Over the last two months, QSRs serving primarily chicken have taken roughly eight percent of the entire QSR market across the nation, according to insights firm Sense360.  Sense360 compiles real-time data on QSR consumption from a panel of more than two-million…

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Panda Express – The Beginnings of a Dynasty

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The Beginnings of a Dynasty The story of Panda Express, America’s favorite fast Chinese cuisine QSR, is an impressive one.  The Panda Express dynasty began with Panda Inn, an upscale table service Chinese restaurant opened by the Cherng family in Pasadena, California, in 1973.  While the restaurant started out with little success, it slowly began amassing a loyal customer base…

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Potbelly, The Sandwich Mecca Underdog

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Potbelly, Who? Many people in the United States have likely never heard of Potbelly Sandwich Shop.  With locations almost exclusively in the Midwest, Mid-Atlantic, and Texas, Potbelly is geographically limited in ways that many of its competitor QSRs are not.  For even the most determined Californian,  it would take more than 1,000 miles of travel to reach the nearest Potbelly…

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