exploring the world through data

Krispy Kreme, Starbucks, Chick-fil-A win with Election Day promotions – NRN w/ Sense360 Data


Ron Ruggless just wrote a great article in NRN about the freebie promotions many restaurants ran during election day 2016. Using Sense360 data he analyzed the effectiveness of those promotions and overall consumer changes that occurred on Nov 8th. Below is a quick excerpt, but read the whole article here: • Krispy Kreme, […]

QSR Competitive Benchmark – Sept 2016 Data


We published our monthly QSR and Fast Causal benchmark. In September, the Top 15 National Brands saw minimal change in Share of Visits. The only ranking change was a swap between Carl’s Jr./ Hardee’s (rose from #13 to #12) and Dairy Queen (dropped from #12 to #13). One notable bump […]

Game of Chicken – Uncovering The Patterns In The Chicken QSR Category


Chicken QSRs Across the Country There’s a great game of chicken raging in the quick-serve restaurant market right now.  Over the last two months, QSRs serving primarily chicken have taken roughly eight percent of the entire QSR market across the nation, according to insights firm Sense360.  Sense360 compiles real-time data […]

Panda Express – The Beginnings of a Dynasty


The Beginnings of a Dynasty The story of Panda Express, America’s favorite fast Chinese cuisine QSR, is an impressive one.  The Panda Express dynasty began with Panda Inn, an upscale table service Chinese restaurant opened by the Cherng family in Pasadena, California, in 1973.  While the restaurant started out with […]

Potbelly, The Sandwich Mecca Underdog


Potbelly, Who? Many people in the United States have likely never heard of Potbelly Sandwich Shop.  With locations almost exclusively in the Midwest, Mid-Atlantic, and Texas, Potbelly is geographically limited in ways that many of its competitor QSRs are not.  For even the most determined Californian,  it would take more […]

Taco Tuesday – Great Marketing For Del Taco


Taco Tuesday is a tradition across America. Its history is often disputed with many trying to take credit, including Taco John’s which trademarked the name in 1989. But its place in American pop culture shouldn’t be questioned, especially after making a recurring appearance on the legendary TV show The Simpsons. […]

The PSL: 150,000 Americans Rush To Starbucks (On Their Way To Morning Yoga)


It’s Back! On September 5th and 6th, 2016, Starbucks did it again.  While for some it may have been an unremarkable Tuesday, for many it was a long awaited, momentous occasion: the thirteenth annual return of the Pumpkin Spice Latte (PSL), Starbucks’ most popular seasonal beverage of all time.   […]

Exploration Of The Quick Service Market In Dallas-Fort Worth


The Dallas-Fort Worth area is the 5th largest media market in the United States with over 7 million people. It is also growing very fast and accounts for just under 4% of the total QSR market. So what better way to spend a Tuesday morning than using our data to explore […]

QSR Competitive Benchmark – August 2016 Data


In August of 2016, McDonald’s continued its across-the-board success, earning the #1 ranking in three out of four national metrics: Share of Visits, Frequency, and Loyalty. McDonald’s also owned the #1 ranking in two of three sample DMAs (Dallas-Ft. Worth, and Chicago). The only two brands that got the best […]

Creatures Of Habit – QSR Visit Trends By Category


Routines are hard to break, we all know that. But what’s even harder to change is human nature. In looking at when people consumer different types of foods, it became very apparent that we love our patterns. For instance, we tend to relatively love burger’s on Sunday, hate Sandwiches on Saturday, […]