We have become a culture obsessed with making data-driven decisions. From sports, to business, to government, we strive to measure everything around us. In some cases accurate and detailed data is easily available, like clicks and engagement on a website. In other situations, like understanding people’s preferences, we go to great lengths, using proxies and fancy math to approximate a directional trend. Fortunately, the more things become digitized, the more data becomes available and the better decisions we can make.

Here is the full article written by our CEO in StreetFight:
How Businesses Can Take Advantage of the Massive Opportunity in Local Data