Nation’s Restaurant News published a story using Sense360 data about McDonald’s happy meal recall:
According to information from the research firm Sense360, McDonald’s averaged 22 million visits per day from Aug. 9 through Aug. 17, when the chain was running its step counter Happy Meal promotion.
McDonald’s said it gave out 29 million step counters during that time, or 3.2 million per day.
In other words, 14.6 percent of customers ordered Happy Meals, according to Sense360 — generating $10 million in revenue per day.
Read the full article here.
Sense360 is an insights firm with a panel of over 2 million anonymous consumers and data on more than 150 million consumer trips a month. By understanding the visits and journeys of millions of people in the real-world, we are able to provide restaurants and retailers with detailed competitive and consumer insights.