Routines are hard to break, we all know that. But what’s even harder to change is human nature. In looking at when people consumer different types of foods, it became very apparent that we love our patterns. For instance, we tend to relatively love burger’s on Sunday, hate Sandwiches on Saturday, and love our coffee and our Mexican food almost exactly the same every single day.

See the chart below for a breakout of QSR visits by day across the different categories.


Sense360 is an insights firm with a panel of over 2 million anonymous consumers and data on more than 150 million consumer trips a month. By understanding the visits and journeys of millions of people in the real-world, we are able to provide restaurants and retailers with detailed competitive and consumer insights.

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