Ron Ruggless just wrote a great article in NRN about the freebie promotions many restaurants ran during election day 2016. Using Sense360 data he analyzed the effectiveness of those promotions and overall consumer changes that occurred on Nov 8th.
Below is a quick excerpt, but read the whole article here: http://nrn.com/marketing/krispy-kreme-starbucks-chick-fil-win-election-day-promotions
• Krispy Kreme, which offered voters a free donut. That provided the Winston-Salem, N.C.-based operator a 133-percent jump in market share compared with an average Tuesday.
• Starbucks, which offered a free tall coffee. The Seattle-based coffeehouse operator saw a 7.9-percent lift in market share compared with an average Tuesday.
• Chick-fil-A, which offered a free chicken sandwich at a number of its 1,400 locations. The Atlanta-based operator had a 7.8-percent lift in market share compared with an average Tuesday.