QSR visitation is seeing a noticeable decline with the start of the new year. What’s more, is a lot of this reduction in traffic can be attributed to the industry’s most loyal customers.

Check out the article, Heavy QSR users cut back last month on Nation’s Restaurant News by Jonathan Maze that uses Sense360 data from 140 major chains and 5 million visits to chronicle the latest in these quick-service customer trends. In addition to looking at national swings, the article leverages our findings to dive into regional trends and digs into the impacts of the latest market shifts at the brand level.