[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]Food delivery apps are becoming ever more mainstream in the American lifestyle. A recent Harris poll shows that 94% of Americans have ordered food online. This trend gives some restaurants pause because delivery services take 20%-30% of the sale.
The question restaurant operators are grappling with is whether delivery turns into a substitution for the higher margin on-site order. In other words, does the convenience of being able to order from an app and having the food brought directly to the consumer reduce the number of physical visits to the restaurant? If restaurants see a significant drop in visits, it might mean that they’re losing a portion of their profits. If they dont see a drop, delivery could provide incremental revenue.
Sense360 observed over 21million QSR and Fast Casual visits between June 2016 and April 2017 to find out if delivery apps reduce the number of restaurant visits consumers make.
Read the full report and analysis of our results here
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