Leading food service publication, Nation’s Restaurant News, is partnering with Sense360 to bring real-time, 360° insights to their readers. Each month, Sense360 will be reporting on the frequency of customer visits to the top 50 limited-service chains by average customer. The report provides actionable insights that brands can leverage to optimize their various promotional strategies and tactics, which is in line with Sense 360’s mission of revolutionizing the current state of market research, in terms of speed and accuracy.
In July’s Frequency Ranking Report, every brand saw a dip or no change in their frequency compared to June, except for 3 brands. Both Baskin Robbins and Dairy Queen increased their customer frequency, clearly taking advantage of summertime. To learn more, check out the full report to see how all of these brands performed.