Today Fast Casual online published an article written by our very own co-Founder and CEO, Eli Portnoy. In it, Eli shares his vision, point-of-view, and insight for how the quick serve and fast casual restaurant industry can win the market share war. A former Amazon executive, Eli shares valuable lessons he learned and why a focus on continuously optimizing and measuring everything is KEY for the restaurant industry.

To grow, restaurants have to optimize every single aspect of their businesses. Optimization, by definition, is incremental and iterative. It means quickly diagnosing, testing and reacting. It means cutting what is not working and doubling down on what is. In short, it’s time for restaurants to shift their businesses from a mindset of “planning” to continuous, daily optimization. You can read the full article here.