Restaurants’ marketing budgets are shrinking, but as #ChickenWars showed, you can achieve incredible lift through viral (and inexpensive) social media marketing.

We analyzed millions of consumer data points to understand what happened in the QSR landscape. Who really won the Chicken Wars when it came to incremental sales, foot traffic, brand perception, and consumer spending? Watch the video to find out.



We uncovered a lot more fascinating data on this, so if you’d like to see the full report, let us know by emailing [email protected].

If you’re interested in receiving similar answers for your own brand, we’d be happy to do an analysis for you.  Fill out the form below to request a free insight on your brand or a competitor’s.