Frequent Customers Hit QSR Industry, Hard

Frequent Customers Hit QSR Industry, Hard

QSR visitation is seeing a noticeable decline with the start of the new year. What’s more, is a lot of this reduction in traffic can be attributed to the industry’s most loyal customers. Check out the article, Heavy QSR users cut back last month on Nation’s Restaurant...
Why McDonald’s Lost 500 Million Orders

Why McDonald’s Lost 500 Million Orders

The Wall Street Journal published an article this week highlighting a significant strategy shift from McDonald’s, noting that the company has lost 500 million orders in recent years. The market loss was due to a lack of understanding of its true customers and...