Dollarita success a sign of better things to come for Applebee’s?

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By: Daniel Krauser, Investor Insights & Analytics On its November 9th earnings call, DineEquity, parent of Applebee’s, confirmed an early rebound in sales and traffic for the brand in October, an indication of a possible turnaround for one of many casual dining restaurants suffering from declining traffic in recent quarters. Though few details were provided, management proposed that initiatives implemented as…

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McDonald’s Optimizes for What is Working with their 2018 Value Menu

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This week McDonald’s announced that January 4th they will be launching their new tiered Dollar Menu. The industry is wondering if this is McDonald’s declaration that they are ready to fight a price war. Sense360 believes that this is actually a smart decision driven by a core understanding of who McDonald’s customers truly are and how to win their business….

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Restaurants Should Take a Cue From Amazon – Sense360 CEO, Eli Portnay, Speaks to Fast Casual Magazine

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Today Fast Casual online published an article written by our very own co-Founder and CEO, Eli Portnoy. In it, Eli shares his vision, point-of-view, and insight for how the quick serve and fast casual restaurant industry can win the market share war. A former Amazon executive, Eli shares valuable lessons he learned and why a focus on continuously optimizing and…

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