Popeyes Acquisition Shows Room For Improvement, But Can They Do It Louisiana Fast?

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As we mentioned last week, chicken brands are on the rise amongst QSR restaurants. In this vein, Restaurant Brands International has recently jumped on the chicken bandwagon with their acquisition of Popeyes for $1.8 billion. The question is: is RBI planning on riding the chicken trend or accelerating Popeyes faster than the category? Our look at customer retention data suggests…

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Frequent Customers Hit QSR Industry, Hard

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QSR visitation is seeing a noticeable decline with the start of the new year. What’s more, is a lot of this reduction in traffic can be attributed to the industry’s most loyal customers. Check out the article, Heavy QSR users cut back last month on Nation’s Restaurant News by Jonathan Maze that uses Sense360 data from 140 major chains and…

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McD Customer

Why McDonald’s Lost 500 Million Orders

By | McDonald's, Sense360 | 5 Comments

The Wall Street Journal published an article this week highlighting a significant strategy shift from McDonald’s, noting that the company has lost 500 million orders in recent years. The market loss was due to a lack of understanding of its true customers and competitors. Other brands, such as Burger King, have gone through a similar transformation. Instead of focusing on its…

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Krispy Kreme, Starbucks, Chick-fil-A win with Election Day promotions – NRN w/ Sense360 Data

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Ron Ruggless just wrote a great article in NRN about the freebie promotions many restaurants ran during election day 2016. Using Sense360 data he analyzed the effectiveness of those promotions and overall consumer changes that occurred on Nov 8th. Below is a quick excerpt, but read the whole article here: http://nrn.com/marketing/krispy-kreme-starbucks-chick-fil-win-election-day-promotions • Krispy Kreme, which offered voters a free donut. That provided the Winston-Salem,…

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