Popeyes Acquisition Shows Room For Improvement, But Can They Do It Louisiana Fast?

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As we mentioned last week, chicken brands are on the rise amongst QSR restaurants. In this vein, Restaurant Brands International has recently jumped on the chicken bandwagon with their acquisition of Popeyes for $1.8 billion. The question is: is RBI planning on riding the chicken trend or accelerating Popeyes faster than the category? Our look at customer retention data suggests…

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Frequent Customers Hit QSR Industry, Hard

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QSR visitation is seeing a noticeable decline with the start of the new year. What’s more, is a lot of this reduction in traffic can be attributed to the industry’s most loyal customers. Check out the article, Heavy QSR users cut back last month on Nation’s Restaurant News by Jonathan Maze that uses Sense360 data from 140 major chains and…

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