by Olivia Watson | Oct 22, 2019 | Market Insights
Restaurants’ marketing budgets are shrinking, but as #ChickenWars showed, you can achieve incredible lift through viral (and inexpensive) social media marketing. We analyzed millions of consumer data points to understand what happened in the QSR landscape. Who...
by Olivia Watson | Mar 27, 2018 | Market Insights, Marketing, QSR, Sense360
A recent collaboration between TVision Insights and Sense360, an insights and intelligence provider, showed that brands that capture more viewer attention with their TV commercials see a rise in store visits. This predictive impact correlates more strongly than the...
by Olivia Watson | Feb 14, 2018 | Market Insights, Marketing, McDonald's, QSR, Sense360
By: Mikey Renan In an article I published last month for FSR magazine, I called out a significant drop in visit share for McDonald’s from late December ’17 to early January ’18. In fact, the dip marked two consecutive months of visit share declines...
by Olivia Watson | Nov 9, 2017 | Market Insights, Marketing, QSR
There are few things more American than the World Series and this year was no exception. One of the most exhilarating series on record. With both California and Texas representing, any promotions about tacos should have hit it out of the park. Unfortunately, that...
by Olivia Watson | Jun 21, 2017 | App Development, Apps, FSR, Market Insights, McDonald's, QSR, Uncategorized
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by Olivia Watson | Jun 9, 2017 | FSR, Market Insights, Marketing, QSR, Sense360, Sensor Data
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