by Olivia Watson | Mar 27, 2018 | Market Insights, Marketing, QSR, Sense360
A recent collaboration between TVision Insights and Sense360, an insights and intelligence provider, showed that brands that capture more viewer attention with their TV commercials see a rise in store visits. This predictive impact correlates more strongly than the...
by Olivia Watson | Feb 14, 2018 | Market Insights, Marketing, McDonald's, QSR, Sense360
By: Mikey Renan In an article I published last month for FSR magazine, I called out a significant drop in visit share for McDonald’s from late December ’17 to early January ’18. In fact, the dip marked two consecutive months of visit share declines...
by Olivia Watson | Jun 9, 2017 | FSR, Market Insights, Marketing, QSR, Sense360, Sensor Data
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by Mikey Renan | Mar 7, 2017 | McDonald's, Sense360
The Wall Street Journal published an article this week highlighting a significant strategy shift from McDonald’s, noting that the company has lost 500 million orders in recent years. The market loss was due to a lack of understanding of its true customers and...
