Insights Blog
Sense360 Releases Our Newest Product: Transaction Insights
In today’s restaurant landscape, competition is increasing and you’re being asked to do more with less. That's why Sense360 brings together the data that matter to deliver an unprecedented view of what’s happening in the world and empower your organization to make...
How to Drive Restaurant Expansion Despite a Shrinking Budget
Back-of-house budgets have been steadily declining across the restaurant industry. But if you’re a marketing or insights professional, you’re tasked with measuring and optimizing the growth of your brand. When budget line items get slashed, your job only gets harder....
#ChickenWars: A Sense360 Analysis of the QSR Chicken Market
Restaurants' marketing budgets are shrinking, but as #ChickenWars showed, you can achieve incredible lift through viral (and inexpensive) social media marketing. We analyzed millions of consumer data points to understand what happened in the QSR landscape. Who really...
Case Study: How a Top QSR Launched a Wildly Successful Plant-Based Product LTO
LTOs can be a risky endeavor. They demand short timelines, huge investment, increased strain on operational infrastructure, and there's always the possibility that they could fall flat. But when a food trend is on the rise, restaurants need to be ready to strike while...
Data We Collect and Why
By: Ori Konstantin Sense360 is a market research company that helps the largest food service and retail companies in the world use data to make consistently great decisions. Our platform helps brands understand consumer behavior so they can better understand their...
2019 Restaurant Industry Predictions
Which trends will shape the restaurant industry in 2019? The evolution of value and delivery, the need to be more data-driven, and consolidation and efficiency will be among the most significant trends, according to Sense360. While some of these trends also impacted...
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