Insights Blog

Why We Built Sense360 & Our Approach To Privacy

By: Eli Portnoy | CEO | Sense360 Amazon versus the world. In 2009, I joined Amazon as a Product Manager. It was obvious almost 10 years ago that Amazon was going to annihilate every business in its path. They understood technology, they had a brilliant strategist...

Why did McDonald’s LSR Visit Share dip in Dec. ’17 and Jan ’18?

Why did McDonald’s LSR Visit Share dip in Dec. ’17 and Jan ’18?

By: Mikey Renan In an article I published last month for FSR magazine, I called out a significant drop in visit share for McDonald's from late December '17 to early January '18. In fact, the dip marked two consecutive months of visit share declines for McDonald's. It...

A Dive Into 2018 Restaurant Traffic So Far

A Dive Into 2018 Restaurant Traffic So Far

By: Mikey Renan I'm currently two weeks and three workouts into my somewhat disappointing New Years resolution. And while I may not have rock-hard abs quite yet, it's still better than the way I treated my body over the holidays. This got me thinking, if my behavior...

Dollarita success a sign of better things to come for Applebee’s?

Dollarita success a sign of better things to come for Applebee’s?

By: Daniel Krauser, Investor Insights & Analytics On its November 9th earnings call, DineEquity, parent of Applebee’s, confirmed an early rebound in sales and traffic for the brand in October, an indication of a possible turnaround for one of many casual dining...

McDonald’s Optimizes for What is Working with their 2018 Value Menu

McDonald’s Optimizes for What is Working with their 2018 Value Menu

This week McDonald’s announced that January 4th they will be launching their new tiered Dollar Menu. The industry is wondering if this is McDonald’s declaration that they are ready to fight a price war. Sense360 believes that this is actually a smart decision driven...

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