The Insights Briefings
A monthly webinar series packed with insights on the retail and restaurant industries.
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NEXT WEBINAR
Online Shopper Journeys – Insights on Digital vs. In-Store Customer Behavior
Thursday, December 15 at 8:00 am PST / 11:00 am EST
Shopper journeys are becoming increasingly intertwined with digital channels – whether it’s pre-trip online research, buy online / pick up in-store, or some other combination of digital and in-person experiences.
In this post-COVID landscape, what drives customers to choose digital channels over in-person, and is there a difference in the quality of their experience? In this session, we’ll share insights from Medallia Market Research to explore:
- Whether there has been a resurgence of in-person shopping trips now that masks and social distancing are optional
- When they have a choice, why customers choose digital over in-person shopping
- Quality of experiences – including in-store vs. digital NPS, customer service interactions, and more
- Overall Satisfaction benchmarks across industries like retail, restaurants, hospitality, and financial services.
Optimizing the various shopping channels for your brand requires a deep understanding of the customers that use them and why. Get the answers you need in this session.
Presented by Andrew Custage, Head of Insights for Medallia Market Research
If you can’t make it to the webinar live, be sure to register to receive the recording.
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