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Depending on what segment a restaurant is in, national holidays usually bring significant boost or decline in visits. This Memorial Day, people strongly preferred to sit down and enjoy the full-service experience over fast food restaurants.

With Sense360 data,  Danny Klein’s FSR Magazine article explores which chains did best during Memorial Day and why. Specifically, he notes that while the uptick in business for FSRs was significant, QSRs felt a dip that was more pronounced with guests that live close to them. Interestingly, QSRs saw an increase in traveling guests who are likely enjoying the long holiday out of town.

It’ll be interesting to see the performance of both QSRs and FSRs the Monday before and the Tuesday of July 4th, the quintessential BBQ holiday and one where many will likely make it a four day weekend.