by Olivia Watson | Mar 27, 2018 | Market Insights, Marketing, QSR, Sense360
A recent collaboration between TVision Insights and Sense360, an insights and intelligence provider, showed that brands that capture more viewer attention with their TV commercials see a rise in store visits. This predictive impact correlates more strongly than the...
by Olivia Watson | Feb 14, 2018 | Market Insights, Marketing, McDonald's, QSR, Sense360
By: Mikey Renan In an article I published last month for FSR magazine, I called out a significant drop in visit share for McDonald’s from late December ’17 to early January ’18. In fact, the dip marked two consecutive months of visit share declines...
by Olivia Watson | Nov 9, 2017 | Market Insights, Marketing, QSR
There are few things more American than the World Series and this year was no exception. One of the most exhilarating series on record. With both California and Texas representing, any promotions about tacos should have hit it out of the park. Unfortunately, that...
by Olivia Watson | Jun 9, 2017 | FSR, Market Insights, Marketing, QSR, Sense360, Sensor Data
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by Eli Portnoy | Nov 11, 2016 | Marketing
Ron Ruggless just wrote a great article in NRN about the freebie promotions many restaurants ran during election day 2016. Using Sense360 data he analyzed the effectiveness of those promotions and overall consumer changes that occurred on Nov 8th. Below is a quick...
by Eli Portnoy | Sep 30, 2016 | Marketing, Study
Taco Tuesday is a tradition across America. Its history is often disputed with many trying to take credit, including Taco John’s which trademarked the name in 1989. But its place in American pop culture shouldn’t be questioned, especially after making a recurring...
