Do 3rd party delivery apps drive incremental restaurant revenue or do they lead to fewer restaurant visits?
Sense 360 analyzed over 21 million QSR and Fast Casual visits from June 2016 to April 2017, over 1.1 million of which were from users that downloaded 3rd party delivery apps. The QSR and Fast Casual visit patterns before and after download of these apps were compared with visit patterns in the broader population.
In this report you will learn:
- Do consumers with 3rd party delivery apps go to restaurants less or more often than consumers without 3rd party delivery apps.
- Who is downloading these apps?
- Does downloading a 3rd party delivery app lead to fewer future restaurant visits?
- How is the UberEats pilot with McDonald’s impacting McDonald’s visits?